Tim Rozmus

Brooklyn Brewery: 10+ Years Of Beers

Work:

Welcome To Brooklyn

Brooklyn Brewery is a worldwide icon. From the bodegas of Williamsburg to the bars of Stockholm and Tokyo, it is difficult to find a beer drinker anywhere that doesn’t know the signature B logo and award-winning Brooklyn Lager.

I was entrusted with the story of the Brooklyn Brewery from the early days of our marketing department as an intern and copywriter. I grew with the team and helped mold it into the nimble, digital-focused crew it is today.

Over the years I covered everything from naming beers to judging them for the New York State Craft Beer Competition; rebuilding our website with Traina Design; managing social media, including during our spooky TV appearance with Sam Adams; and everything else from strategy to bartending.

And while I left in 2022 to continue exploring, I couldn’t stay away long. I am now a freelance consultant for the team so I can keep working with what I love, even when I’m far from the Tasting Room.

You may have already read about my work with the Create Space campaign here. Check out some additional examples below, or ask me about projects like the launch of our non-alcoholic Special Effects lineup or the old days of Beer Mansion. There are lots of stories, and more delicious work to come.

One of my favorite projects – we teamed with Ghost Robot to introduce Special Effects IPA, the second style in our non-alcoholic stable. This hero video was cut into paid ads, stickers, and graphics for our rollout, and helped Special Effects cement its place as a cornerstone of our portfolio.
Launch night for our brand-new website, built with Traina Design in 2019 and 2020. The site integrated years of behind-the-scenes branding work, and won design and web awards including a Craft Beer Marketing Award Crushie for Web Design in 2020.
BTS: Shooting Pulp Art Imperial IPA & Pulp Art Hazy IPA
BTS: Brewmaster Garrett Oliver on the iconic Brooklyn Lager
BTS: Shooting our digital and OOH campaign for Brooklyn Lager
A throwback, this Black Ops promo video was a chance for me to write and voice over our in-house production. My theatrical background came in handy for the scrappier days of our video department, as well as for guiding tours and supporting events.

Company:

Brooklyn Brewery

Contributions:

Messaging & Copywriting

Branding & Brand Marketing

Content Marketing & Production

Digital Marketing

Email Marketing

Social Media

Blog Posts

Event Production

Sales Support

Industry Development