Campaign:
The Ultimate Emotional Support Water Bottle
LifeStraw’s remarkable two-stage filter design and commitment to environmental and humanitarian work made them legends of the outdoor industry. Their LifeStraw Go Series brought the filtration and the ethos to an everyday water bottle – and the redesign helped it go even further.
I worked with the LifeStraw team to bring their creative launch campaign to life across their blog, email, and social media marketing. It was fascinating to look behind the scenes of a company I already knew and loved, and even more exciting to see my work in action during their rollout.
And to answer the obvious question – I still have my old, dinged-up emotional support water bottle. But I know where my next one is coming from.
Tim Rozmus 