Work:
Cue The Guns N’ Roses
Of course, everyone’s favorite part of a portfolio: “We can’t talk about everything.”
The ecommerce space is full of NDAs, polite agreements, and murk (yes, that’s a picture of the Gowanus Canal of “black mayonnaise” fame above.)
However, I have been lucky enough to lead, build, and plug in with a number of incredible teams over the years. I specialize in highly regulated spaces, from international alcohol sales, to pet food and care, to athletic supplements, to insurance.
I can tell you some of my proudest wins from behind the curtain, and of course, would be happy to chat about these (and others) if you’re interested. If you’ve been trying to crack a new angle or navigate a compliance labyrinth, we should talk.
Wins include:
- Contributing to over $175mm in annual revenue at a leading ecommerce aggregator
- Launching a successful line of dog supplements with a leading dog care brand, leading to +30% growth YOY and an ongoing sensation on TikTok Shop
- Driving lifecycle and creative marketing for a major condiment company launch, helping to sell through 6 months of stock in just 2 weeks
- Leading brand claims exploration for a large supplements company, balancing a rebrand-in-progress with rigorous legal requirements
- Creating an original card game designed to inspire couples to connect through conversation prompts
- Equipping customer support teams with brand-specific voice, tone, and best practices guidelines
- Building naming conventions and providing naming guidance for everything from prediction market apps to UI/UX to weighted stuffed animals
Company:
Companies and clients include Fat Earth, private clients, and a leading ecommerce aggregator
Contributions:
Messaging & Copywriting
Team Management
Brand Development
Regulatory Compliance
Direct To Consumer Sites
Email Marketing
Social Media
Blog Posts
Paid Media
SEO & Amazon Optimization
Artificial Intelligence (AI)
Tim Rozmus 